Yet, these practices mimic what is used on free-to-play mobile games, making gamers feel like they are paying for an incomplete product, and giving that money to a company that doesn't necessarily value its customers.Īlso Read: 15 Awesome Facts About Star WarsĮnter Star Wars Battlefront 2, a game that EA has said on numerous occasions is 'continuing to listen to' to fans, going as far as producing a lengthy blog post about how it's responding to customer feedback.Īpparently those were just words, because during the past few days it's come out that the final version of the game requires you to spend upward of 40 hours to earn enough credits to unlock one of its powerful heroes (including Darth Vader). Gamers are known to be vocal, and boy did Microsoft and Bethesda get a mouth full.Ĭonsidering games cost $59.99 at launch, many expect to get a full product at that price. Games ranging from Forza Motorsport 7 to Middle-earth: Shadow of War effectively ruined their public reputation by using Overwatch-like lootbox DLC to make a quick extra buck. If there's one thing that has made gamer blood boil during the past few months, it's microtransactions. So, just what did it say? Well, first a quick backstory for context. Considering hundreds of millions of comments have been left on Reddit since its birth in 2005, that's quite an accomplishment. The two time winner of Consumerist's 'Worst Company in America' award, the one and only Electronic Arts, has managed to one up itself by earning that most hated Reddit post of all-time.

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